The Power of Being Different
Welcome! Course Layout This course is divided into three areas:
Audience: This is a web-based course that can be used as a functional instrument of education by individual entrepreneurs, small business owners, as well as all other interested adults who want to improve their personal leadership skills in day-to-day operations.
This course discusses the necessity of being different as a powerful tool
toward achieving success.
Coursework focuses on increasing the insight of course participants in
the importance of moving away from incrementalism (continuous innovation
that guarantees safe but small successes), and getting used to radicalism
(innovating in a complete different field: doing what others haven't thought
of yet). The course will provide the basics one can maintain to preserve
an innovative spirit and assure impulses for constant improvement. These
basics will be built upon the following self-analyzing tasks for students:
The course will also emphasize on the disadvantages of being risk-averse,
no matter how comfortable the status quo may be. This will be incorporated
in the postings and discussions when working on the formulation of ways
to detach oneself from the status quo, in the second week of the course.
Issues such as diversity, change of daily rituals, and empathic listening
to the self and others, will be conferred. The points of view of several
management gurus on revolutionary management will be analyzed. Suggestions
on how to maintain revolutionary leadership will be made. Note: It is highly recommended, although not required, that you take the lessons in order. Each lesson assumes knowledge of information covered in previous courses. This course contains the following modules and lessons: Module
1: Incrementalism
This module discusses the problem that most large, established organizations,
as well as people are facing once they gained importance: incrementalism.
This is the process of endlessly renovating and improving, and focusing
on the most obvious competitors, resulting in the great lag that finally
costs them their place in the market.
(Gary Hamel) Module II: Radicalism: Becoming a Revolutionary This
module reviews possible ways to get into the lead and stay there. The
phenomenon of radicalism will be discussed. The need to "look in different
places", and "how to become a gray-haired revolutionary" (Hamel, 2000),
will be focused on. Participants will be encouraged to offer suggestions
on how to become a revolutionary in their own company or life. Some appropriate components of how to obtain a state of mind to detach oneself from the status quo and start moving ahead will be presented, and then discussed.
This is also the week where we will develop a dialogue on some important
issues to make renewal a constant factor in your life. Some of Tom Peters'
hints from his book The Brand You 50 will be reviewed. Students
will be given assignments and exercises to assist them in formulating
their own "mode" in becoming and staying radicalists.
Final assessment: Lesson 9: Writing your essay: guidelines. This part, which is presented at the end of module II, evaluates your comprehension of the course content. |